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Ferixo
+40% Dashboard Views in 15 Days
The Challenge
Ferixo was struggling with a complete lack of brand awareness; no one knew what the brand was or what it stood for. Dashboard views were stagnant at 1 Lakh, e-commerce website conversions were at zero, and the absence of a distinct identity left the business invisible in a crowded market.
Our Pivot
We completely overhauled their market positioning by introducing consistent, high-impact branding and significantly enhancing their social media presence. Alongside this identity building, we launched a targeted ad strategy to rapidly scale visibility. This dual approach established trust and unlocked their first sets of conversions within a 15-day window before campaigns were paused due to internal client operational decisions.
Performance Trajectory
Day 1–7 (Branding & Launch Phase)Deployed new social media presence and consistent brand assets; dashboard views surged from 1 Lakh to 1.25 Lakh.
Day 8–15 (Conversion Phase)Dashboard views peaked at 1.40 Lakh; successfully generated the brand's first 2 sales from website
Post-Day 15 (Pause Phase)Campaigns put on immediate hold per client request due to external operational factors.
Creative
Execution
